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Marketing-Cloud-Email-Specialist exam
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Salesforce Certified Marketing Cloud Email Specialist (SU24)

Last Update Nov 24, 2024
Total Questions : 161 With Methodical Explanation

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Last Update Nov 24, 2024
Total Questions : 161

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Salesforce Certified Marketing Cloud Email Specialist (SU24) Questions and Answers

Questions 1

Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise 2.0 account.

Where should the data extension reside to achieve this goal?

Options:

A.

In the Synchronized Data Extensions folder

B.

In the Data Extensions folder with sharing enabled

C.

In the Shared Data Extensions folder

Questions 2

A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.

What should they do to further segment their audience?

Options:

A.

Copy the filtered data extension and add additional filter criteria.

B.

Use the Split option to temporarily add additional filter criteria.

C.

Copy the data filter and build a new data extension with additional filter criteria.

Questions 3

The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.

Which content block should the team use to capture this information directly from the inbox for some subscribers?

Options:

A.

Smart capture block

B.

Interactive Email Form block

C.

Einstein content block

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