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Salesforce Certified Marketing Cloud Administrator (SU24)

Last Update Nov 24, 2024
Total Questions : 159 With Methodical Explanation

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Last Update Nov 24, 2024
Total Questions : 159

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Salesforce Certified Marketing Cloud Administrator (SU24) Questions and Answers

Questions 1

A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.

Which two actions should the implementation Consultant recommend?

Choose 2 answers.

Options:

A.

Use Data Designer to link student and alumni data to the contact record.

B.

Create an Import Activity to import alumni data into Salesforce Report.

C.

Create list attributes to store student data from the Sales Cloud.

D.

Use Synchronized Data Sources to data from the Sales Cloud.

Questions 2

Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.

What consideration could account for this behavior?

Options:

A.

Data retention settings were incorrect in the data extension.

B.

The email address in All Subscribers is prioritized.

C.

Contact Builder was not configured properly.

D.

The data extension was not configured as sendable.

Questions 3

Where would a Marketing Cloud admin view all verified email addresses?

Options:

A.

Identity Verification Log

B.

From Address Management

C.

Reply Mail Management

D.

Sender Profiles

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