Google Google-Ads-Video Dumps Questions Answers

A. Custom Audiences:

Custom Audiences allow you to target users based on their past search activity on Google.

This is perfect for reaching customers who have already shown interest in specific keywords.

In-Market audiences target broad purchase intent, not specific search terms.

C. Brand Lift, before the campaign delivers any impressions.

Brand Lift studies measure the impact of video campaigns on brand perception and behavior.

Setting up the study before the campaign starts allows for accurate measurement of changes in brand metrics.

Active View measures viewability, not brand perception.

B. You should extend the conversion window to be longer.Extending the conversion window allows Google Ads to attribute conversions that occur after a longer period of time following an ad interaction.

This is crucial for products with longer purchase cycles.

The other options are valid ways to gather information, but extending the conversion window directly addresses the issue of delayed conversions.