An account manager decides to use Custom Audiences for their new Video action campaign. What implementation suggestion would you recommend?
A Google Video campaign with "brand awareness and reach" selected as the campaign goal automatically uses target cost-per-thousand impressions (tCPM) as the bidding strategy. How does that benefit the campaign?
You want to get recommendations for features, settings, and solutions for your Google Video campaign. How can you get the information you need when setting up a campaign?
Using a Video action campaign, a retailer is setting up conversion tracking to measure the campaign results. Although the important user interactions that create conversions are already being captured, the retailer isn't sure what other tracking events they might obtain. How can they further optimize their campaign?
After running a Google Video campaign for awareness with video ads that are 30 seconds long, you want to remarket to your audience with memorable, shorter video ads. What video ad format should you use to achieve this goal?
A marketing manager has multiple video assets to work with and wants to create a Google Video campaign to grow interest in a product with as many relevant people as possible. What action should they take to help achieve this goal?
Which of the following accurately describes a primary benefit of Video action campaigns?
A marketing manager wants to reach and engage with potential customers via a Google Video campaign. What first step do they need to complete to get started?
If the marketing goal of your Google Video campaign is product and brand consideration, what solutions should you use to effectively achieve that goal?
A consumer goods company wants to build awareness and recall for their brand. How can a Google Video campaign help achieve this goal?
If you want to generate leads for your business and it's your first time creating a Video action campaign, what ad formats should you expect to be used?
Mixing ad formats is a good idea, and you know that. But which mix of awareness ad formats should you use if your goal is efficient reach?