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Google-Ads-Video Google Ads Video Professional Assessment Exam Questions and Answers

Questions 4

An account manager decides to use Custom Audiences for their new Video action campaign. What implementation suggestion would you recommend?

Options:

A.

Combine their Custom Audiences with Demographic Audiences in the same ad group.

B.

Use 10 to 15 of the best-converting keywords from their Search campaigns.

C.

Layer as many audience types as possible within the same ad group.

D.

Use five of their best-converting placements from their Display campaigns.

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Questions 5

A Google Video campaign with "brand awareness and reach" selected as the campaign goal automatically uses target cost-per-thousand impressions (tCPM) as the bidding strategy. How does that benefit the campaign?

Options:

A.

By optimizing bids to put the campaign's message in front of as many relevant people as possible.

B.

By creating as many impressions as possible in line with the tCPM.

C.

By acquiring as many clicks as possible according to the daily budget that's been set.

D.

By analyzing historical feedback and making adjustments to bids based on performance signals.

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Questions 6

You want to get recommendations for features, settings, and solutions for your Google Video campaign. How can you get the information you need when setting up a campaign?

Options:

A.

By setting up a budget for the new campaign.

B.

By uploading at least one video to YouTube.

C.

By linking Google Ads to your YouTube channel.

D.

By selecting a campaign goal.

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Questions 7

Using a Video action campaign, a retailer is setting up conversion tracking to measure the campaign results. Although the important user interactions that create conversions are already being captured, the retailer isn't sure what other tracking events they might obtain. How can they further optimize their campaign?

Options:

A.

They can set bumper ads as their preferred ad type.

B.

They can implement automatic placements from their existing Display campaign.

C.

They can use 10 to 15 of the highest convening key words from your Search campaign.

D.

They can disable non-skippable in-stream ads.

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Questions 8

After running a Google Video campaign for awareness with video ads that are 30 seconds long, you want to remarket to your audience with memorable, shorter video ads. What video ad format should you use to achieve this goal?

Options:

A.

Masthead ads

B.

Non-skippable in-stream ads

C.

In-feed video ads

D.

Bumper ads

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Questions 9

A marketing manager has multiple video assets to work with and wants to create a Google Video campaign to grow interest in a product with as many relevant people as possible. What action should they take to help achieve this goal?

Options:

A.

Select the best creative asset and run a single ad.

B.

Use video ad sequencing and target CPM bidding.

C.

Use masthead ads for a major sales promotion.

D.

Use bumper ads on competitive video content.

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Questions 10

Which of the following accurately describes a primary benefit of Video action campaigns?

Options:

A.

They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPV.

B.

They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPA.

C.

They simplify campaigns to run on only on YouTube and drive more conversions while still optimizing for the lowest CPV.

D.

They simplify campaigns to run on only on YouTube and drive more conversions while still optimizing for the lowest CPA.  

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Questions 11

A marketing manager wants to reach and engage with potential customers via a Google Video campaign. What first step do they need to complete to get started?

Options:

A.

Install a video code on their website.

B.

Link Google Ads to their YouTube channel.

C.

Prepare a manual bidding strategy.

D.

Build a list of relevant keywords.

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Questions 12

If the marketing goal of your Google Video campaign is product and brand consideration, what solutions should you use to effectively achieve that goal?

Options:

A.

Bumper ads and CPM bidding

B.

Bumper ads and CPV bidding

C.

Skippable in stream ads and CPV bidding

D.

Skippable in stream ads and CPM bidding

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Questions 13

A consumer goods company wants to build awareness and recall for their brand. How can a Google Video campaign help achieve this goal?

Options:

A.

By influencing potential customers in opinion shaping moments.

B.

By surfacing comparisons to potential customers in similar businesses.

C.

By reaching potential customers in decision making moments.

D.

By reaching potential customers and keeping the brand top of mind.

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Questions 14

If you want to generate leads for your business and it's your first time creating a Video action campaign, what ad formats should you expect to be used?

Options:

A.

Skippable in-stream ads and bumper ads

B.

Skippable in-stream ads and in-feed video ads

C.

Non-skippable in-stream ads and bumper ads

D.

Non-skippable in-stream ads and in-feed video ads

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Questions 15

Mixing ad formats is a good idea, and you know that. But which mix of awareness ad formats should you use if your goal is efficient reach?

Options:

A.

Masthead ads and non-skippable in-stream ads

B.

Skippable in-stream ads and non-skippable in-stream ads

C.

Skippable in-stream ads and bumper ads

D.

Masthead ads and bumper ads

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Exam Code: Google-Ads-Video
Exam Name: Google Ads Video Professional Assessment Exam
Last Update: Apr 2, 2025
Questions: 50
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