Salesforce Advanced-Cross-Channel Dumps Questions Answers

 Einstein Content Selection Key Features:

A. Uses open time email content:This is a core aspect of Einstein Content Selection. It selects and inserts content into emailsat the time the subscriber opens the email, rather than at the time of send. This allows for highly personalized and up-to-date content.

B. Content selection based on business rules:You can define business rules within Einstein Content Selection to control how content is selected. This includes things like:

Fallback Rules:Specifying default content to use if no personalized content is available.

Exclusion/Fatigue Rules:Preventing certain content from being shown too frequently or to specific segments.

Attribute Matching Rules:Matching content assets to subscriber profiles based on attributes (e.g., showing women's clothing to subscribers identified as female).

 Why A and B Are Correct:

Open-Time Personalization:Einstein Content Selection is designed for dynamic, open-time content personalization.

Business Rules Control:Business rules are essential for ensuring that Einstein Content Selection aligns with your marketing strategy and goals.

Understanding Einstein Engagement Frequency (EEF):

Purpose: EEF is a Marketing Cloud Einstein feature that helps optimize email send frequency for each subscriber. It aims to reduce unsubscribes and improve engagement by sending the right number of emails to each person.

How it Works: EEF analyzes historical engagement data (opens, clicks, etc.) to predict the optimal send frequency for each subscriber.

Correct Statements:

A. EEF uses only commercial send data not transactional: EEF focuses on optimizing marketing email frequency. Transactional emails (order confirmations, password resets) are typically triggered by specific events and are not part of EEF's optimization.

B. The model uses data available only in your account: EEF's predictions are based on the engagement data within your specific Marketing Cloud account. It doesn't use data from other accounts or external sources.

C. Used to determine the correct no of mails to be sent so that there are fewer unsubscribes due to email fatigue: This is the core purpose of EEF. It aims to find the "sweet spot" for each subscriber – enough emails to keep them engaged, but not so many that they unsubscribe due to email fatigue.

Incorrect Statement:

D. It uses the last 90 days of engagement data: EEF uses the last 28 days of engagement data, not 90.

In Summary:

EEF uses your account's commercial email send data from the last 28 days to determine the optimal email frequency for each subscriber, reducing unsubscribes. A, B, and C are correct.