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Adobe Real-time CDP Technical Practitioner

Last Update Dec 23, 2024
Total Questions : 34

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Last Update Dec 23, 2024
Total Questions : 34

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Adobe Real-time CDP Technical Practitioner Questions and Answers

Questions 1

A retailer wants to create a segment of existing customers who have browsed the website in the past hour. The web activity is being sourced from Adobe Analytics in real-time streaming, and the customer list comes daily as batch from the CRM system.

Which segment should the engineer create to evaluate streaming?

Options:

A.

A segment that includes all customers and any customer whose last web activity Is older than 1 hour ago

B.

A segment that only looks at the Adobe Analytics data source

C.

A segment based on the Adobe Analytics data source and using membership in a Customer segment

Questions 2

A fast food company just bought real-time CDP. The company wants to create a new marketing campaign to encourage existing customers who do not eat breakfast at their restaurants to try their new breakfast sandwich. The engineer logs in and sees the following profile attributes and segments already set up.

Segments

• Breakfast Eaters

• Lunch Eaters

• Dinner Eaters

• High-Value Dinners

Profile Attributes

• Favorite Location

• Favorite Breakfast Meal

• Favorite Lunch Meal

• Favorite Dinner Meal

• Last Purchase

How should the engineer create a segment to meet the customer's needs?

Options:

A.

Favorite Breakfast Meal is Nulll or Empty

AND

B.

Favorite Lunch Meal is NOT Null or Empty

OR

Favorite Dinner Meal is NOT Null or Empty

C.

Must Exist in Lunch Eaters

OR

Must Exist in Dinner Eaters

D.

Must Not Exist in Breakfast Eaters

E.

Favorite Breakfast Meal is Null or Empty

Questions 3

A marketer wants the ability to send win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store.

The marketer has the following data sources available to be imported:

• Member Hub

• Digital Order Line (DOL)

• Brick Mortar Order Line (BMOL)

• Clickstream

How should the Experience Platform be set up?

Options:

A.

1. Bring in member profile data from Member Hub into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL. BMOL, and Clickstream

3. Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months

4. Send audiences to Facebook via s3 destination exports

B.

1. Bring in member profile information from Clickstream into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL

3. Create segments in AEP based on channel - App. website, or in-store for customers who have not made purchases in the last 2 months

4. Send audiences to Facebook via s3 destination exports

C.

1. Bring in member profile data from Member Hub into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL, and Clickstream

3. Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months

4. Send audiences to Facebook

D.

1. Bring in member profile information from Clickstream into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL

3. Create segments in AEP based on channel - App. website, or in-store for customers who have not made purchases in the last 2 months

4. Send audiences to Facebook

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