AD7-E601 Adobe Real-time CDP Technical Practitioner Questions and Answers

Analytical functions are functions that allow users to perform complex calculations on data within a segment definition. For example, users can use analytical functions to calculate averages, sums, counts, ranks, percentiles, and more. Analytical functions can help users create more advanced segments based on derived metrics or attributes. References: : Analytical Functions Overview

The correct answer is C because it matches the outcome of deduplication enabled on phone number. The destination file will only include one customer record per phone number, and it will choose the record with the earliest create date. In this case, Customer 1 has an earlier create date than Customer 2, so Customer 1 will be included in the destination file and Customer 2 will be excluded. References: https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang=en

These are two possible reasons why some identities have been excluded after mapping a segment to an external destination. Some identities were not recognized by the destination means that there was no matching identifier between AEP and the destination system. For example, if AEP sends email addresses as identifiers but the destination system expects phone numbers as identifiers, then there will be no match and those identities will be excluded. Some identities were not meeting consent policies means that there was a violation of data usage governance rules based on data labels and marketing actions. For example, if AEP sends PII data as part of a segment but the destination system is not authorized to use PII data for personalization purposes, then those identities will be excluded. References: : Identity Mapping Overview : Data Usage Governance Overview

This is the most appropriate workflow to launch a summer sale email campaign to target customers who have browsed for any summer clothing in the last 90 days. By selecting email opt in = YES as an attribute, the company can filter out customers who have not consented to receive email communications. By selecting product.browse = last 90 days and product.category = Sandals, Swimwear, Tshirts, Shorts as events, the company can capture customers who have shown interest in summer products recently. By saving the segment and scheduling the export for 7/31, the company can ensure that the segment is up to date and ready to be sent out on August 1. References: : Create a Segment : Schedule Segment Export

The correct answer is A because it matches the requirement given in the question. The user needs to drag and drop email address and country attributes using ‘AND’ logic to ensure that the customers have an email address and are from the same country. Then, the user needs to create a container for painting and drawing and change the logic of that container to “OR” to ensure that the customers are interested in either painting or drawing or both. References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/segmentation/segment-builder-guide.html?lang=en

This is the most effective workflow to create a new segment of current customers to advertise to them through Google’s Display Network to encourage them to download an exclusive white paper. By onboarding CRM data into AEP dataset, the company can leverage the profile data and identity stitching features of AEP to create a unified view of their customers. By creating asegment in AEP-CDP that matches the business requirements, the company can use the segmentation service and UI of AEP to define and evaluate their target audience based on profile attributes and behaviors. By sharing the segment with Google Adwords, the company can activate their segment across multiple channels, such as Google’s Display Network. References: : Onboard Data into Platform : Create a Segment : Share Segments with Destinations