Pardot-Specialist Salesforce Certified Pardot Specialist (WI24) Questions and Answers

An Automation Rule

Add rules to the Pardot tracking code.

Completion Actions with a filter

Visitor Filters

Lookup

Picklist

Number

Formula

The prospect will receive the email Monday.

The prospect will receive the email Friday.

The prospect will receive the email Tuesday.

The prospect will receive the email Saturday.

Maintain the initial value upon subsequent form submissions

Always display even if previously completed

Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect

Include "Not you?" link to allow visitors to reset the form

Edit the list to be available for "Email Sanding"

Edit the email template to make it available for "List Emails"

Edit the list to be available for "Email Templates"

Edit the email template and choose the appropriate list

Administrator

Admin Vacation

Marketing

Sales Manager

Sales Manager's Assistant

Sales User

Select Specific User for the Sender

Select General User for the Sender

Select Assigned User for the Custom Reply-To Address

Select General Address for the Custom Reply-To Address

Link clicks

Page visits

Email opens

Form completions

Unsubscribe

Progressive Profiling

Email Validation

Kiosk/Data Entry Mode

Dependent fields

To always show the form when someone returns to the page.

To get a higher form conversion rate

To prevent spammers from filling out the form

To ensure the prospect gets scored and graded.

Case records

Opportunity records

Contact records

Lead records

Account records

Max number of emails the user can send.

Max number of prospects the user can manually delete.

Max number of records a user can import.

Max number of prospects the user can manually create.

Max number of prospects the user can export.

%%description%%

%%name%%

%%tittle%%

%%form%%

%%content%%

Create a special campaign to track pricing pageviews

Create a Page Action set to Tag prospects as having viewed it and add them to a list

Create a Form with a Completion Action to send a pricing sheet

Create a Dynamic List based on page view to segment automatically

Progressive Profiling

Always display even if previously completed

reCaptcha

Dependent Fields

Five accounts per platform

One account per user role, per platform

There is no limit of accounts per platform

One account per platform

A large sync queue

Connector is not verified or has become unverified

Salesforce API limit has been reached

All of the above

Submitting a form

Opening an email

Clicking a custom redirect

Unsubscribing from email

Completion Action

Page Action

Automation Rule

Dynamic List

Pardot form

Pardot tacking code

Page actions

Custom redirects

If connected to a sandbox first, when you create your production connector, all prospects will not automatically queue to sync.

Pardot can't "wipe" data, so you will need to manually delete any prospects and data that is brought into your Pardot account from the sandbox connector before enabling the connector for your production instance.

You cannot sync with a sandbox at all

5 minutes

Real time

10 minutes

30 minutes

The prospect can match the criteria multiple times and the action runs each time.

The action can only run once per day on the prospect.

The prospect matches the criteria once, but the action runs multiple times.

The prospect matches the criteria once and the action runs once.

Send using the form’s completion actions.

Send using a segmentation rule.

Send using an engagement program.

Use a dynamic list to use as a recipient list on an email send.

Using automation rules.

Using completion actions

None of the above

Using segmentation rules.

Day 4

Day 3

Day 0

Day 5

Creating a Lead in Salesforce which syncs to Pardot as a new prospect record

Scanning the badge of someone who visited a booth at a recent event

Submitting a Web2Lead form that is linked to Pardot via a form handler

Opening email sent by a sales rep using the Send Pardot Email functionality in Salesforce

Bob’s prospect record will have a tag of “clicked” applied to it.

Bob’s prospect record will show him clicking on the link and filling out the form.

Kate’s prospect record will show her clicking on the link and filling out the form.

Kate’s prospect record will have a tag of “clicked” applied to it.

Bob’s visitor record will have a tag of “clicked” applied to it.

Engagement studio

Segmentation rule

Automation rule

Dynamic list

True

False

%%opt_out%% or %%email_preference_center%%

%%unsubscribe %% or %% email_preference_ center %%

%%opt_out%% report_spam %%

%%unsubscribe % or %% opt_out %%

When they run through completion actions

When an automation rule runs

When a prospect fills out a form or form handler

When the prospect visits a Pardot landing page

True

False

Do not prefill

Always display even if previously completed

Maintain the initial value upon subsequent form submissions

Display other fields in this form based on the value of this field

Yes, you can have up to 2 Salesforce accounts linked to one Pardot account.

No, you can only have one Salesforce connector at a time.

Yes, but you would need to contact Pardot Support to enable the feature for you.

Yes, but it's only available to customers with the Pro Edition

Prospect Interest

Prospect behavior

Prospect activity

Prospect criteria

Form Handler

Form

Copy

Assign

Delete

Edit

Campaign, Company, Email, Score

Account, Email, Profile, Score

Campaign, Email, Full Name, Profile

Campaign, Email, Profile, Score

Sync all your prospects to Salesforce

Connect with your meeting software

Quickly jump into the Data.com results for a prospect or their company

Enable HTTPS

Honeypot Technique

Dependent Fields

reCaptcha

Daily prospect activity emails (for all prospects)

Daily prospect activity emails (for my prospects)

Daily visitor activity emails

Prospect assignment notification

Daily prospect assignment emails

Weekly search marketing email (sent on Mondays)

Starred prospect activity alerts

Use a completion action on the form to automatically add anyone who completes it to the list.

Use a dynamic list that matches prospects as they complete the form.

Use an automation rule where prospects who complete the form will match the rule once and be added to the list.

Use table actions to add prospects who have completed the form to the list.

Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect

Disable Visitor Activity Throttling and send autoresponder emails after every submission

Attribute all prospect activities to prospect record after every submission

Execute form handler in real time after every submission

On the landing page

On the form

On the landing page’s layout template

On the form’s layout template

The prospect is marked as optad out.

The prospect is removed from the recipient list

The prospect is removed from the suppression list

The prospect is removed from both the suppression list and the recipient list.

Through completion actions

Through automation rules

Through scoring

Through page actions

None of the above

Dynamic content

Custom redirect

Layout template

Stock template

The process of determining when a prospect is ready for follow up from your sales team.

An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.

The process of determining when a prospect is ready for follow up from your marketing team.

True

False

Create a new dynamic list using the criteria "Prospect email template", the template name, and "was not received" and then use it as the

recipient list when sending the email template.

Send the email template to the "Hot Prospects" list, but select the "deduplicate" option to remove recipients that already received the email last week.

Create a new list of the prospects that received the email last week and then use it as a suppression list when sending the email template to the "Hot Prospects" list.

Send the email template to the "Hot Prospects" list like last time; the prospects that received it before will be automatically suppressed from receiving the same email template.

UTM Parameters

Tracking Pixels

Cookies

Google Analytics Tracking Code

Total Opt Outs

Total Sent

Total Queued

Total Delivered

When possible, send emails on Monday mornings in order to stay top of mind throughout the week.

Establish a consistent, predictable cadence for your email communications.

Send plain text only emails in order to increase engagement rates.

Make sure that all emails have a high image-to-text ratio.

True

False

A prospect being converted from a Lead to a Contact

A prospect sending an email to their assigned user

A prospect clicking on a tracked link in an email

A prospect submitting a form on a landing page

Check the Profile tab to make sure the prospect has the right drip program profile.

Check the Audits tab to see if the prospect was on the correct lists when the email was sent.

Check the Lifecycle tab to confirm whether the prospect entered the drip program before the email was sent.

Check the Overview tab to determine whether the prospect is unmailable.

Check the Lists tab to determine whether the prospect is on the recipient list or any suppression lists.

Name

Company

Phone

Email address

The Pardot sync checkbox is checked

The first and last name fields are not empty

The Pardot URL field is not empty

The lead/contact URL in Salesforce contains "Pardot"

The list is archived to the Recycle Bin and the deleted prospect is restored.

The list is not deleted because it contains active prospects.

The list and the two remaining prospects are archived to the Recycle Bin.

The list is archived to the Recycle Bin, but the two remaining prospects are not deleted.

If the deleted prospect is imported into Pardot with the same email address

If the deleted prospect visits a web page

If the deleted prospect re-converts by filling out a form with the same email address

True

False

Tracking Code

Email Authentication

CNAME

IP Whitelisting

Using Custom Fonts

Shared CRM ID

Shared Assigned User ID

Shared email address

Shared tracking pixel

Completion actions will apply to visitors on the first time a custom redirect is clicked.

Completion actions for custom redirects will only apply to existing prospects.

Completion actions for custom redirects will only apply to prospects once they have been assigned.

Completion actions will apply to visitors who convert to prospects after clicking on a custom redirect.

Immediately

Within 5 minutes

Within one hour

Within one business day

Only pass on leads that are very active on your site no matter the company profile.

Implement a blended lead scoring and grading system.

Automatically assign all leads to sales reps in a round-robin system.

Add more landing pages and forms to your site to increase the number of conversion opportunities.

The rule will run once and must be re-run for prospects to match again.

The rule will continuously look for prospects who match the criteria.

The rule will evaluate their entire prospect database for matches.

The rule will unmatch prospects that no longer match the criteria.

Adding a completion action to register prospects on the form.

Creating a segmentation rule to register prospects based on the form submission.

Creating an automation rule to register prospects based on the form submission.

Adding a form completion action as criteria for a dynamic list to be used as a recipient list.

View all Segmentation lists

Navigate to the prospect list and select "Mailable Prospects"

View the sync queue

Navigate to the overview section

Enterprise Edition and lower

Standard Edition and higher

Professional Edition and higher

Increase Deliverability

Avoid IP Blacklisting

IPs don't work well when cold

Build up email reputation

Total Submissions

Conversions

Total clicks

Unique Submissions

List membership

Email open

Custom redirect click

File download

Prospect grade

Leads

Contacts