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Data-Cloud-Consultant Salesforce Certified Data Cloud Consultant (WI25) Questions and Answers

Questions 4

A consultant is troubleshooting a segment error.

Which error message is solved by using calculated insights Instead of nested segments?

Options:

A.

Segment is too complex.

B.

Multiple population counts are in progress.

C.

Segment population count failed.

D.

Segment can't be published.

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Questions 5

Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency,

monetary {RFM) scores on its unified individuals. NTO then creates a segment based on these scores

that it activates to a Marketing Cloud activation target.

Which two actions are required when configuring the activation?

Choose 2 answers

Options:

A.

Add additional attributes.

B.

Choose a segment.

C.

Select contact points.

D.

Add the calculated insight in the activation.

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Questions 6

A customer needs to integrate in real time with Salesforce CRM.

Which feature accomplishes this requirement?

Options:

A.

Streaming transforms

B.

Data model triggers

C.

Sales and Service bundle

D.

Data actions and Lightning web components

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Questions 7

A bank collects customer data for its loan applicants and high net worth customers. A customer can be both a load applicant and a high net worth customer, resulting in duplicate data.

How should a consultant ingest and map this data in Data Cloud?

Options:

A.

Use a data transform to consolidate the data into one DLO and them map it to the individual and Contact Point Email DMOs.

B.

Ingest the data into two DLOs and map each to the individual and Contact point Email DMOs.

C.

Ingest the data into two DLOs and then map to two custom DMOs.

D.

Ingest the data into one DLO and then map to one custom DMO.

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Questions 8

Which data model subject area should be used for any Organization, Individual, or Member in the Customer 360 data model?

Options:

A.

Engagement

B.

Membership

C.

Party

D.

Global Account

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Questions 9

Luxury Retailers created a segment targeting high value customers that it activates through Marketing Cloud for email communication. The company notices that the activated count is smaller than the segment count.

What is a reason for this?

Options:

A.

Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the individual does not have a related Contact Point, it will not be activated.

B.

Marketing Cloud activations automatically suppress individuals who are unengaged and have not opened or clicked on an email in the last six months.

C.

Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud. They do not allow activation of new records.

D.

Marketing Cloud activations apply a frequency cap and limit the number of records that can be sent in an activation.

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Questions 10

A Data Cloud consultant is evaluating the initial phase of the Data Cloud lifecycle for a company.

Which action is essential to effectively begin the Data Cloud lifecycle?

Options:

A.

Identify use cases and the required data sources and data quality.

B.

Analyze and partition the data into data spaces.

C.

Migrate the existing data into the Customer 360 Data Model.

D.

Use calculated insights determine the benefits of Data Cloud for this company.

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Questions 11

What is the result of a segmentation criteria filtering on City | Is Equal To | 'San José'?

Options:

A.

Cities containing 'San José’, 'San Jose’, 'san jose’, or 'san jose’

B.

Cities only containing 'San Jose' or 'san jose’

C.

Cities only containing 'San Jose' or 'San Jose'

D.

Cities only containing 'San José’ or 'san josé'

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Questions 12

Northern Trail Outfitters (NTO) asks its Data Cloud consultant for a list of contacts who fit within a certain segment for a mailing campaign.

How should the consultant provide this list to NTO?

Options:

A.

Create the segment and then click Download to obtain the segment membership details to provide to NTO.

B.

Create a new file storage activation target, create the segment, and then activate the segment to the new activation target.

C.

Create the segment, select Email as the activation target, and activate the segment di nearly to NTO.

D.

Create the segment and then activate the segment to NTO's Salesforce CRM.

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Questions 13

Cumulus Financial wants to segregate Salesforce CRM Account data based on Country for its Data Cloud users.

What should the consultant do to accomplish this?

Options:

A.

Use streaming transforms to filter out Account data based on Country and map to separate data model objects accordingly.

B.

Use the data spaces feature and applying filtering on the Account data lake object based on Country.

C.

Use Salesforce sharing rules on the Account object to filter and segregate records based on Country.

D.

Use formula fields based on the account Country field to filter incoming records.

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Questions 14

A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of

their customers.

Which object should the consultant use in identity resolution to perform exact match rules on the

Loyalty ID?

Options:

A.

Party Identification object

B.

Loyalty Identification object

C.

Individual object

D.

Contact Identification object

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Questions 15

How does identity resolution select attributes for unified individuals when there Is conflicting information in the data model?

Options:

A.

Creates additional contact points

B.

Leverages reconciliation rules

C.

Creates additional rulesets

D.

Leverages match rules

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Questions 16

Cloud Kicks plans to do a full deletion of one of its existing data streams and its underlying data lake object (DLO).

What should the consultant consider before deleting the data stream?

Options:

A.

The underlying DLO can be used in a data transform.

B.

The underlying DLO cannot be mapped to a data model object.

C.

The data stream must be associated with a data kit.

D.

The data stream can be deleted without implicitly deleting the underlying DLO.

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Questions 17

An automotive dealership wants to implement Data Cloud.

What is a use case for Data Cloud's capabilities?

Options:

A.

Implement a full archive solution with version management.

B.

Use browser cookies to track visitor activity on the website and display personalized recommendations.

C.

Build a source of truth for consent management across all unified individuals.

D.

Ingest customer interaction across different touch points, harmonize, and build a data model for analytical reporting.

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Questions 18

Cumulus Financial uses calculated insights to compute the total banking value per branch for its high net worth customers. In the

calculated insight, "banking value" is a metric, "branch" is a dimension, and "high net worth" is a filter.

What can be included as an attribute in activation?

Options:

A.

"high net worth" (filter)

B.

"branch" (dimension) and "banking metric)

C.

"banking value" (metric)

D.

"branch" (dimension)

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Questions 19

A customer has multiple team members who create segment audiences that work in different time zones. One team member works at the home office in the Pacific time zone, that matches the org Time Zone setting. Another team member works remotely in the Eastern time zone.

Which user will see their home time zone in the segment and activation schedule areas?

Options:

A.

The team member in the Pacific time zone.

B.

The team member in the Eastern time zone.

C.

Neither team member; Data Cloud shows all schedules in GMT.

D.

Both team members; Data Cloud adjusts the segment and activation schedules to the time zone of the logged-in user

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Questions 20

A customer wants to use the transactional data from their data warehouse in Data Cloud.

They are only able to export the data via an SFTP site.

How should the file be brought into Data Cloud?

Options:

A.

Ingest the file with the SFTP Connector.

B.

Ingest the file through the Cloud Storage Connector.

C.

Manually import the file using the Data Import Wizard.

D.

Use Salesforce's Dataloader application to perform a bulk upload from a desktop.

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Questions 21

What should an organization use to stream inventory levels from an inventory management

system into Data Cloud in a fast and scalable, near-real-time way?

Options:

A.

Cloud Storage Connector

B.

Commerce Cloud Connector

C.

Ingestion API

D.

Marketing Cloud Personalization Connector

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Questions 22

A finance company that uses Data Cloud wants to simplify how its users can view all the various channels a customer engages with Which feature should the consultant recommend to meet this requirement?

Options:

A.

Use Data Cloud to connect with analytic tools, like Tableau.

B.

Use calculated insights to determine when and how to engage with various customers.

C.

Create segments based on the ingested data and insights to activate in Marketing Cloud.

D.

Use Data Cloud to ingest data from various available data sources.

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Questions 23

A consultant needs to publish segment data to the Audience DMO that can be retrieved using the Query APIs.

When creating the activation target, which type of target should the consultant select?

Options:

A.

Data Cloud

B.

External Activation Target

C.

Marketing Cloud Personalization

D.

Marketing Cloud

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Questions 24

A consultant wants to confirm the Identity resolution they Just set up. Which two features can the consultant use to validate the data on a unified profile?

Choose 2 answers

Options:

A.

Identity Resolution

B.

Data Actions

C.

Data Explorer

D.

Query API

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Questions 25

Northern Trail Outfitters unifies individuals in its Data Cloud instance.

Which three features ca e consultant use to validate the data on a unified profile?

Choose 3 answers

Options:

A.

Identity Resolution

B.

Query APL

C.

Data Explorer

D.

Profile Explorer

E.

Data Actions

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Questions 26

Every day, Northern Trail Outfitters uploads a summary of the last 24 hours of store transactions to a new file in an Amazon S3

bucket, and files older than seven days are automatically deleted. Each file contains a timestamp in a standardized naming convention.

Which two options should a consultant configure when ingesting this data stream?

Choose 2 answers

Options:

A.

Ensure that deletion of old files is enabled.

B.

Ensure the refresh mode is set to "Upsert".

C.

Ensure the filename contains a wildcard to a accommodate the timestamp.

D.

Ensure the refresh mode is set to "Full Refresh.’’

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Questions 27

How can a consultant modify attribute names to match a naming convention in Cloud File

Storage targets?

Options:

A.

Use a formula field to update the field name in an activation.

B.

Update attribute names in the data stream configuration.

C.

Set preferred attribute names when configuring activation.

D.

Update field names in the data model object.

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Questions 28

How does Data Cloud ensure data privacy and security?

Options:

A.

By encrypting data at rest and in transit

B.

By enforcing and controlling consent references

C.

By securely storing data in an offsite server

D.

BY limiting data access to authorized admins

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Questions 29

A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains

a point balance for accrued hotel points and airline points within the same record. The client wants

to split these point systems into two separate records for better tracking and processing.

What should a consultant recommend in this scenario?

Options:

A.

Clone the data source object.

B.

Use batch transforms to create a second data lake object.

C.

Create a junction object in Salesforce CRM and modify the ingestion strategy.

D.

Create a data kit from the data lake object and deploy it to the same Data Cloud org.

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Questions 30

To import campaign members into a campaign in Salesforce CRM, a user wants to export

the segment to Amazon S3. The resulting file needs to include the Salesforce CRM Campaign ID in

the name.

What are two ways to achieve this outcome?

Choose 2 answers

Options:

A.

Include campaign identifier in the activation name.

B.

Hard code the campaign identifier as a new attribute in the campaign activation.

C.

Include campaign identifier in the filename specification.

D.

Include campaign identifier in the segment name.

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Questions 31

How should a Data Cloud consultant successfully apply consent during segmentation?

Options:

A.

Include the Consent Status from the golden record during activation for any applicable channels of engagement.

B.

Include Party Identification for any applicable channels of engagement in the filter criteria for each segment.

C.

Include the Unified Profile during segmentation for any applicable channels of engagement.

D.

Include the Consent Status for any applicable channels of engagement in the filter criteria for each segment.

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Questions 32

Northern Trail Outfitters uses B2C Commerce and is exploring implementing Data Cloud to get a unified view of its customers and all their order transactions.

What should the consultant keep in mind with regard to historical data ingesting order data using the B2C Commerce Order Bundle?

Options:

A.

The B2C Commerce Order Bundle ingests 12 months of historical data.

B.

The B2C Commerce Order Bundle ingests 6 months of historical data.

C.

The B2C Commerce Order Bundle does not ingest any historical data and only ingests new orders from that point on.

D.

The B2C Commerce Order Bundle ingests 30 days of historical data.

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Questions 33

A consultant is reviewing a recent activation using engagement-based related attributes but is not seeing any related attributes in their payload for the majority of their segment members.

Which two areas should the consultant review to help troubleshoot this issue?

Choose 2 answers

Options:

A.

The related engagement events occurred within the last 90 days.

B.

The activations are referencing segments that segment on profile data rather than engagement data.

C.

The correct path is selected for the related attributes.

D.

The activated profiles have a Unified Contact Point.

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Questions 34

Which data model subject area defines the revenue or quantity for an opportunity by

product family?

Options:

A.

Engagement

B.

Product

C.

Party

D.

Sales Order

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Questions 35

Which data stream category type should be assigned in order to use the dataset for date and time-based operations in segmentation and calculated insights?

Options:

A.

Individual

B.

Engagement

C.

Sales Order

D.

Profile

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Questions 36

What are the two minimum requirements needed when using the Visual Insights Builder to create a calculated insight?

Choose 2 answers

Options:

A.

At least one measure

B.

At least one dimension

C.

At least two objects to Join

D.

A WHERE clause

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Questions 37

Which two dependencies need to be removed prior to disconnecting a data source?

Choose 2 answers

Options:

A.

Activation target

B.

Segment

C.

Activation

D.

Data stream

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Questions 38

The recruiting team at Cumulus Financial wants to identify which candidates have browsed the jobs page on its website at least twice within the last 24 hours. They want the information about these

candidates to be available for segmentation in Data Cloud and the candidates added to their recruiting system.

Which feature should a consultant recommend to achieve this goal?

Options:

A.

Streaming data transform

B.

Streaming insight

C.

Calculated insight

D.

Batch bata transform

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Questions 39

A customer is concerned that the consolidation rate displayed in the identity resolution is

quite low compared to their initial estimations.

Which configuration change should a consultant consider in order to increase the consolidation rate?

Options:

A.

Change reconciliation rules to Most Occurring.

B.

Increase the number of matching rules.

C.

Include additional attributes in the existing matching rules.

D.

Reduce the number of matching rules.

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Questions 40

When trying to disconnect a data source an error will be generated if it has which two dependencies associated with it?

Choose 2 answers

Options:

A.

Activation

B.

Data stream

C.

Segment

D.

Activation target

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Questions 41

Which consideration related to the way Data Cloud ingests CRM data is true?

Options:

A.

CRM data cannot be manually refreshed and must wait for the next scheduled synchronization,

B.

The CRM Connector's synchronization times can be customized to up to 15-minute intervals.

C.

Formula fields are refreshed at regular sync intervals and are updated at the next full refresh.

D.

The CRM Connector allows standard fields to stream into Data Cloud in real time.

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Questions 42

Which functionality does Data Cloud offer to improve customer support interactions when a customer is working with an agent?

Options:

A.

Predictive troubleshooting

B.

Enhanced reporting tools

C.

Real-time data integration

D.

Automated customer service replies

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Questions 43

What does the Ignore Empty Value option do in identity resolution?

Options:

A.

Ignores empty fields when running any custom match rules

B.

Ignores empty fields when running reconciliation rules

C.

Ignores Individual object records with empty fields when running identity resolution rules

D.

Ignores empty fields when running the standard match rules

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Questions 44

A consultant is setting up a data stream with transactional data,

Which field type should the consultant choose to ensure that leading

zeros in the purchase order number are preserved?

Options:

A.

Text

B.

Number

C.

Decimal

D.

Serial

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Questions 45

A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage

Bucket.

Which authentication type should the consultant recommend to connect to the S3 bucket from Data

Cloud?

Options:

A.

Use an S3 Private Key Certificate.

B.

Use an S3 Encrypted Username and Password.

C.

Use a JWT Token generated on S3.

D.

Use an S3 Access Key and Secret Key.

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Questions 46

Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind.

Which two use cases are considered a good fit for Data Cloud?

Choose 2 answers

Options:

A.

To ingest and unify data from various sources to reconcile customer identity

B.

To create and orchestrate cross-channel marketing messages

C.

To use harmonized data to more accurately understand the customer and business impact

D.

To eliminate the need for separate business intelligence and IT data management tools

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Questions 47

Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data Cloud

and bring two years of transactional history into Data Cloud.

What should NTO use to achieve this?

Options:

A.

B2C Commerce Starter Bundles

B.

Direct Sales Order entity ingestion

C.

Direct Sales Product entity ingestion

D.

B2C Commerce Starter Bundles plus a custom extract

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Questions 48

A Data Cloud Consultant Is in the process of setting up data streams for a new service-based data source.

When ingesting Case data, which field is recommended to be associated with the Event Time field?

Options:

A.

Last Modified Date

B.

Resolution Date

C.

Escalation Date

D.

Creation Date

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Questions 49

A customer wants to create segments of users based on their Customer Lifetime Value.

However, the source data that will be brought into Data Cloud does not include that key performance

indicator (KPI).

Which sequence of steps should the consultant follow to achieve this requirement?

Options:

A.

Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation

B.

Create Calculated Insight > Map Data to Data Model> Ingest Data > Use in Segmentation

C.

Create Calculated Insight > Ingest Data > Map Data to Data Model> Use in Segmentation

D.

Ingest Data > Create Calculated Insight > Map Data to Data Model > Use in Segmentation

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Questions 50

What is a reason to create a formula when ingesting a data stream?

Options:

A.

To concatenate files so they are ingested in the correct sequence

B.

To add a unique external identifier to an existing ruleset

C.

To transform is date time field into a dale field for use in data mapping

D.

To remove duplicate rows of data from the data stream

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Exam Name: Salesforce Certified Data Cloud Consultant (WI25)
Last Update: Feb 18, 2025
Questions: 169
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