A consultant is troubleshooting a segment error.
Which error message is solved by using calculated insights Instead of nested segments?
Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency,
monetary {RFM) scores on its unified individuals. NTO then creates a segment based on these scores
that it activates to a Marketing Cloud activation target.
Which two actions are required when configuring the activation?
Choose 2 answers
A customer needs to integrate in real time with Salesforce CRM.
Which feature accomplishes this requirement?
A bank collects customer data for its loan applicants and high net worth customers. A customer can be both a load applicant and a high net worth customer, resulting in duplicate data.
How should a consultant ingest and map this data in Data Cloud?
Which data model subject area should be used for any Organization, Individual, or Member in the Customer 360 data model?
Luxury Retailers created a segment targeting high value customers that it activates through Marketing Cloud for email communication. The company notices that the activated count is smaller than the segment count.
What is a reason for this?
A Data Cloud consultant is evaluating the initial phase of the Data Cloud lifecycle for a company.
Which action is essential to effectively begin the Data Cloud lifecycle?
What is the result of a segmentation criteria filtering on City | Is Equal To | 'San José'?
Northern Trail Outfitters (NTO) asks its Data Cloud consultant for a list of contacts who fit within a certain segment for a mailing campaign.
How should the consultant provide this list to NTO?
Cumulus Financial wants to segregate Salesforce CRM Account data based on Country for its Data Cloud users.
What should the consultant do to accomplish this?
A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of
their customers.
Which object should the consultant use in identity resolution to perform exact match rules on the
Loyalty ID?
How does identity resolution select attributes for unified individuals when there Is conflicting information in the data model?
Cloud Kicks plans to do a full deletion of one of its existing data streams and its underlying data lake object (DLO).
What should the consultant consider before deleting the data stream?
An automotive dealership wants to implement Data Cloud.
What is a use case for Data Cloud's capabilities?
Cumulus Financial uses calculated insights to compute the total banking value per branch for its high net worth customers. In the
calculated insight, "banking value" is a metric, "branch" is a dimension, and "high net worth" is a filter.
What can be included as an attribute in activation?
A customer has multiple team members who create segment audiences that work in different time zones. One team member works at the home office in the Pacific time zone, that matches the org Time Zone setting. Another team member works remotely in the Eastern time zone.
Which user will see their home time zone in the segment and activation schedule areas?
A customer wants to use the transactional data from their data warehouse in Data Cloud.
They are only able to export the data via an SFTP site.
How should the file be brought into Data Cloud?
What should an organization use to stream inventory levels from an inventory management
system into Data Cloud in a fast and scalable, near-real-time way?
A finance company that uses Data Cloud wants to simplify how its users can view all the various channels a customer engages with Which feature should the consultant recommend to meet this requirement?
A consultant needs to publish segment data to the Audience DMO that can be retrieved using the Query APIs.
When creating the activation target, which type of target should the consultant select?
A consultant wants to confirm the Identity resolution they Just set up. Which two features can the consultant use to validate the data on a unified profile?
Choose 2 answers
Northern Trail Outfitters unifies individuals in its Data Cloud instance.
Which three features ca e consultant use to validate the data on a unified profile?
Choose 3 answers
Every day, Northern Trail Outfitters uploads a summary of the last 24 hours of store transactions to a new file in an Amazon S3
bucket, and files older than seven days are automatically deleted. Each file contains a timestamp in a standardized naming convention.
Which two options should a consultant configure when ingesting this data stream?
Choose 2 answers
How can a consultant modify attribute names to match a naming convention in Cloud File
Storage targets?
A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains
a point balance for accrued hotel points and airline points within the same record. The client wants
to split these point systems into two separate records for better tracking and processing.
What should a consultant recommend in this scenario?
To import campaign members into a campaign in Salesforce CRM, a user wants to export
the segment to Amazon S3. The resulting file needs to include the Salesforce CRM Campaign ID in
the name.
What are two ways to achieve this outcome?
Choose 2 answers
How should a Data Cloud consultant successfully apply consent during segmentation?
Northern Trail Outfitters uses B2C Commerce and is exploring implementing Data Cloud to get a unified view of its customers and all their order transactions.
What should the consultant keep in mind with regard to historical data ingesting order data using the B2C Commerce Order Bundle?
A consultant is reviewing a recent activation using engagement-based related attributes but is not seeing any related attributes in their payload for the majority of their segment members.
Which two areas should the consultant review to help troubleshoot this issue?
Choose 2 answers
Which data model subject area defines the revenue or quantity for an opportunity by
product family?
Which data stream category type should be assigned in order to use the dataset for date and time-based operations in segmentation and calculated insights?
What are the two minimum requirements needed when using the Visual Insights Builder to create a calculated insight?
Choose 2 answers
Which two dependencies need to be removed prior to disconnecting a data source?
Choose 2 answers
The recruiting team at Cumulus Financial wants to identify which candidates have browsed the jobs page on its website at least twice within the last 24 hours. They want the information about these
candidates to be available for segmentation in Data Cloud and the candidates added to their recruiting system.
Which feature should a consultant recommend to achieve this goal?
A customer is concerned that the consolidation rate displayed in the identity resolution is
quite low compared to their initial estimations.
Which configuration change should a consultant consider in order to increase the consolidation rate?
When trying to disconnect a data source an error will be generated if it has which two dependencies associated with it?
Choose 2 answers
Which functionality does Data Cloud offer to improve customer support interactions when a customer is working with an agent?
A consultant is setting up a data stream with transactional data,
Which field type should the consultant choose to ensure that leading
zeros in the purchase order number are preserved?
A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage
Bucket.
Which authentication type should the consultant recommend to connect to the S3 bucket from Data
Cloud?
Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind.
Which two use cases are considered a good fit for Data Cloud?
Choose 2 answers
Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data Cloud
and bring two years of transactional history into Data Cloud.
What should NTO use to achieve this?
A Data Cloud Consultant Is in the process of setting up data streams for a new service-based data source.
When ingesting Case data, which field is recommended to be associated with the Event Time field?
A customer wants to create segments of users based on their Customer Lifetime Value.
However, the source data that will be brought into Data Cloud does not include that key performance
indicator (KPI).
Which sequence of steps should the consultant follow to achieve this requirement?