What are thebrainstorming rules created by IDEO?
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Recognizing__________________generates insights that enable us to see everyday things in a new light.
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Those companies that succeed in identifying and satisfyingthe needs of customers have a better chance of gaining that all-important________________________________________.
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This phase focuses on early, fast, cheap testing to strengthen ideas and ensure that the design team is on the right path toward meeting the demands of the people for whom they are designing.
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When customer development and product development happen simultaneously?
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Why is desirability the starting point when it comes to a successful idea?
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IDEOlooks on the design-thinking process as a system of____________________, rather than a linear, predictive approach where organizations determine the goals they need to achieve and look for the resources to
enable them to reach their goals.
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Taking a design-thinking approach forces you to answer an entirely different question in the beginning. The first question is what?
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