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SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation

Last Update Nov 25, 2024
Total Questions : 89

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Last Update Nov 25, 2024
Total Questions : 89

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SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation Questions and Answers

Questions 1

You are using the A/B testing feature of campaign management to maximize the efficiency of your e-mail campaigns. Which determination methods for identifying the winner email are supported in SAP Marketing Cloud? Note: There are 2 correct answers to this question.

Options:

A.

Rate of Opened Messages

B.

Unique Click Through Rate

C.

Hard Bounces

D.

Sent Messages

Questions 2

A marketer wants to set up a daily run campaign with a dynamic target group of people who live in a specific region of a country. There is no customer data referencing that specific region in the system yet. What do you need to do to set up the campaign in advance?

Options:

A.

Enable the region attribute in the Segmentation Profile app.

B.

Enable the region attribute in the Target Group Configuration app

C.

Enable the region attribute as a Key Figure Dimension.

D.

Enable the unfiltered value help of the region attribute via the Segmentation Configuration app.

Questions 3

Your customer is a manufacturer that currently executes campaigns for both B2B and B2C contacts. Which system flags store the business relationships of these contacts? Note: There are 2 correct answers to this question.

Options:

A.

SAPCRMBusinessPartnerld

B.

IsConsumer

C.

IsContact

D.

SAPERPAccountld