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AD0-E207 Adobe Analytics Architect Master Questions and Answers

Questions 4

Which item must be embedded in your pages to asynchronously deploy Adobe Analytics with Launch?

Options:

A.

Reports & Analytics page code

B.

Header code

C.

Header and Footer code

D.

Reference to AppMeasurement.js

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Questions 5

What are three uses of Processing Rules? (Choose three.)

Options:

A.

Clean up misspelled site sections

B.

Populate campaign with a query string parameter

C.

Copy an eVar into a prop to see pathing

D.

Add classification rules for props and eVars

E.

Read eVar values from the product string

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Questions 6

A company has implemented Adobe Analytics and wants to add Adobe Audience Manager using server-side forwarding. The Analyst cannot see any data in Audience Manager.

Where should the Architect enable server-side forwarding?

Options:

A.

Adobe Launch Audience Manager Extension

B.

Adobe Analytics Report Suite settings

C.

Adobe Audience Manager

D.

Adobe Admin Console

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Questions 7

A company has a website with many forms.

The company wants the ability to report on:

• Form errors per visit

• Form errors per form

• Successful form submissions

Which three variables should be used to meet these requirements? (Choose three.)

Options:

A.

Event for "Forms Submitted with Errors"

B.

s.pageType="errorPage"

C.

Event for "Visit Number"

D.

eVar for "Form Type'

E.

Event for "Forms Submitted Successfully"

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Questions 8

A company has a secure website that requires visitors to log in prior to accessing any content beyond the homepage. A visitor can log out manually, or their website will automatically log them out at the end of their browser session. The visitor must log back in to continue browsing.

The company has a business requirement to track the login status of their visitors.

Which three login statuses should the Architect recommend capturing? (Choose three.)

Options:

A.

"Unregistered / Logged Out"

B.

"Anonymous1

C.

'Registered / Logged Out'

D.

"Registered / Logged In"

E.

"Incomplete Registration"

F.

"Unregistered / LoggedIn"

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Questions 9

A media company has a business requirement to capture a value of the news sections (politics, sports, food) that an art belongs to that visitors engage with. The company wants to understand and analyze the contribution the news sections give to any type of conversion.

The company also wants to assign attribution to all of the news sections engaged with when a conversion takes place during the active session to analyze what news sections play a role in the conversion activity.

Which solution should the architect use?

Options:

A.

• Assign a custom prop to capture the news section value

• Enable list support

• Enable pathing

B.

• Assign a custom eVar to capture the news section value

• Enable last touch (most recent) attribution to the eVar

• Expire the eVar after 30 days

C.

• Assign a custom prop to capture the news section value

• Enable display of participation metrics

• Enable pathing

D.

• Assign a custom eVar to capture the news section value

• Enable linear attribution to the eVar

• Expire the eVar after the visit

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Questions 10

A company wants the Architect to design tracking for a new blog post sharing feature that the company will add to their existing blog pages. This feature allows the visitor to share blog posts to their own social accounts.

The company wants the ability to report on:

• The total number of times each blog post was shared from the site

• The total number of shares to each social network

• The social networks to which each blog post was shared

Which three variables should the Architect use? (Choose three.)

Options:

A.

eVar for "Blog Campaign"

B.

s.referrer

C.

s.campaign = 'Organic Social Network"

D.

eVar for "Blog Post Title"

E.

eVar for "Blog Share Social Network'

F.

Event for "Blog Shares"

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Questions 11

A new Adobe Analytics implementation recently went live on an ecommerce site.

An Analyst notices some problems during the analysis of the product details pages for Electronics products:

• The expected "PDP" value does not appear in the Site Section dimension.

• No product views are associated with these pages.

• The expected product category of "Electronics" is not populating eVarlO.

Which parameters should the Architect see in browser network requests when the solution operates correctly?

Options:

A.

events=prodView i section=PDP vlO=Electronics

B.

events=prod View i channel=PDP eVarlO=Electronics

C.

events=prodView ch=PDP eVar10=Electronics

D.

events=prodView ch=PDP v10=Electronics

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Questions 12

One of the records in the data sources files does not have the same number of columns as the header record. What will be the outcome of this file upload?

Options:

A.

The file is not processed due to column mismatch.

B.

The file is partially processed only for the existing records.

C.

The file is partially processed only for the existing columns.

D.

The file is not processed due to row mismatch.

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Questions 13

While auditing the Adobe Analytics implementation, an Architect finds that the hourly unique visitor report is 3 hours behind.

What is causing this issue?

Options:

A.

Increased unique variable values

B.

Increased number of users running repots

C.

New variables enabled for report suite

D.

An unexpected traffic spike

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Questions 14

A company has an issue with some links on their site containing Personal Identifiable Information (Pll). For example, to access their account, users click a link that contains their first and last name.

Currently Activity Map is collecting the Pll contained in some of their links.

How should the Architect disable Activity Map?

Options:

A.

Set s.trackExternalLinks to false

B.

Set s.tracklnlineStats to false

C.

Set s.linkName to false

D.

Set s.linkURL to false

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Questions 15

A company "XYZ Corp" has multiple departments and would like to restrict access to data to different business groups based on their own department. What would be the correct ways of restricting the data? (Choose two.)

Options:

A.

Create segments for each department and share the appropriate segment with the analyst.

B.

Create a global report suite with an eVar set to the department then create virtual suites based on that eVar.

C.

Create individual report suites with an eVar set to the site name then create a rollup of the suites.

D.

Create individual reports suites for each department and assign each analyst the access rights.

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Exam Code: AD0-E207
Exam Name: Adobe Analytics Architect Master
Last Update: Dec 23, 2024
Questions: 50
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