MCE Marketo Certified Expert Exam Questions and Answers

A text token for the link to a displayed image

A text token for the link to the content

A lead token for the lead’s first name

A styled rich text token for the subject line.

Marketable leads

Marketing suspended leads

Blacklisted leads

Unsubscribed leads

External URL

Form defined

None

Another available landing page

To avoid an error message from showing if the field Company is empty

To display “there” in the email if the field First Name is empty

To avoid an error message from showing if the field First Name is empty

To populate the first name field with “there” if the field First Name is empty

The attribute ‘Topics of Interest’ will be updated. ‘Region’ & ‘Profile Type’ won’t get an update.

All attributes will be updated.

The attribute ‘Region’ will be updated. ‘Profile Type’ & ‘Topics of Interest’ won’t get an update.

The attribute ‘Profile Type’ will be updated. ‘Region’ & ‘Topics of Interest’ won’t get an update.

Including a text version makes it more likely for people to click.

Text emails have higher delivery rates than HTML.

Text emails offer a better user experience than HTML.

Some email clients can only receive text emails.

Custom Snippets

Dynamic Content

System Tokens

Program Cloning

Date of Activity

Both a and c

Sent Date

Created Date