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AD0-E559 Adobe Marketo Engage Business Practitioner Expert Questions and Answers

Questions 4

What are two benefits to using global forms versus local forms? (Choose two.)

Options:

A.

Global forms allow for consistent scoring and reporting and data standardization.

B.

Global forms natively offer custom stylization on different landing pages.

C.

Global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources.

D.

In smart campaigns, global forms can be tracked without referencing any additional constraints such as webpage or referrer

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Questions 5

An Adobe Marketo Engage user sees a new person created followed immediately by an unsubscribe activity.

What is a reason for this data value change?

Options:

A.

This email was already part of the Adobe Marketo Engage database in the past as an unsubscribe.

B.

A trigger campaign is running unsubscribing new people automatically until they give their consent.

C.

A system flow action is triggered when an Adobe Marketo Engage user directly edits a record in the database.

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Questions 6

David wants to time-stamp a custom field called 'MQL DateTime Most Recent' every time a person reaches the MQL stage. He will use a smart campaign that triggers upon MQL and the flow will have no wait steps.

Which type of token would he use in the "Change Data Value' flow step required to achieve his goal?

Options:

A.

System

B.

Person/Lead

C.

Trigger

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Questions 7

An Adobe Marketo Engage expert works for Desserts4You and has created a segmentation to help with email campaigns.

Dynamic content is being used in the email blast and is segmented based on dessert preferences. Specific messaging has been created for each dessert segment.

There are three records in the database. Miri likes apple pie and sticky toffee pudding. Jacinda likes tiramisu and apple pie. Indira likes sticky toffee pudding.

What message will each person receive?

Options:

A.

Miri will receive an email with both apple pie and sticky toffee pudding messaging. Jacinda will receive an email with tiramisu and apple pie messaging. Indira will receive an email with sticky toffee pudding messaging.

B.

Miri will receive an email with apple pie messaging. Jacinda will receive an email with tiramisu messaging. Indira will receive an email with sticky toffee pudding messaging.

C.

Miri will receive an email with sticky toffee pudding messaging. Jacinda will receive an email with apple pie messaging. Indira will receive an email with sticky toffee pudding messaging.

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Questions 8

A marketer wants to be efficient and effective with their A/B testing strategy. What A/B testing best practice should the user follow?

Options:

A.

Run a combination of many tests sequentially and methodically.

B.

Vary as many elements as possible in each test.

C.

End the test as soon as one version surpasses the other.

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Questions 9

Jay has set up a webinar program and successfully connected it to a launchpoint webinar provider. The webinar confirmation email is using the {{member.webinar url}} token of a Adobe Marketo Engage program. The webinar program is live and 40 people have registered on a Adobe Marketo Engage LP andhave a program status of registered and received a confirmation email. However, the unique link for all registrants is not being populated.

What are two things that Jay could try to identify the issue? (Choose two.)

Options:

A.

Look in field management to check the value of the token.

B.

Go into the Members tab of the webinar program and check if any person has the program status of Registration Error'.

C.

Go into the Members tab of the webinar program and change the program status on the 40 persons that have a status of 'Members' to Registered.

D.

Go into the Members tab of the webinar program and check that the webinar url column is populated using a custom view.

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Questions 10

David has inherited a new Adobe Marketo Engage instance. He is doing some investigation and reporting to understand where all the new leads are coming from. He only wants a high-level view of the lead sources -- not a detailed view. He does not want to make any assumptions about the integrity of pre-existing smart campaign logic, etc. He would prefer to use system-managed fields since these are set in a robotic fashion and have no reliance on users.

What two fields would David use for this purpose? (Choose two.)

Options:

A.

Registration Source Type

B.

Person Source

C.

Acquisition Program

D.

Original Source Type

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Questions 11

A marketer is selling up a form on an Adobe Marketo Engage landing page for a gated content program, with pre-fill enabled for the fields First Name, Last Name, Email Address, and Company Name.

The gated content is promoted via email to existing customers and via social media to reach a broader audience.

For which audiences will the fields First Name, Last Name, Email Address, and Company Name pre-fill when they go to the landing page?

Options:

A.

Only for people who click the link in the email

B.

Only for people already known in the database

C.

For all people going to the landing page

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Questions 12

Katherine is putting together a report for leadership as part of her monthly operating review. She is wanting to be able to provide a breakdown of the total number of unique Companies by vertical that live in their Adobe Marketo Engage database.

What report type can she use to get this Company level view?

Options:

A.

Company Web Activity

B.

People Performance Report

C.

Account Performance Report

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Questions 13

A marketer has been tasked with creating a report to show how many form fills have been created from all content programs, broken down by each content program during this Financial Year to audit content engagement.

What type of report can be built and analyzed to show the most engaging content?

Options:

A.

Smart List with the Filter 'Filled Out Form' on or after the FY start Date, using your Content Program Form Names

B.

A People Performance Report

C.

A Program Performance Report with all content programs selected

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Questions 14

An Engagement Program has not deployed the next new email even though there are people in the stream and the cadence set correctly.

What is one possible reason the email has not been launched?

Options:

A.

The new email has not been activated.

B.

The stream has not been set as activated.

C.

All Persons in the stream have exhausted their content.

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Questions 15

A list is imported into Adobe Marketo Engage with 'Country values of "US'. A Trigger based Smart Campaign identifies the non-standard values and updates the 'Country' field values to 'United States of America".

What best practice steps must be taken when embarking on developing such a process?

Options:

A.

Create a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Operational" Channel with nested Smart Campaigns.

B.

Create a folder within the Design Studio to store each of the Trigger based Smart Campaigns relating to data management, reporting on run performance from the folder 'Campaign Activity' tab

C.

Create a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Data Management' Channel with nested Smart Campaigns.

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Exam Code: AD0-E559
Exam Name: Adobe Marketo Engage Business Practitioner Expert
Last Update: Dec 23, 2024
Questions: 50
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