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Facebook Certified media buying professional

Last Update Nov 24, 2024
Total Questions : 150

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Facebook Certified media buying professional Questions and Answers

Questions 1

A customer has requested you to target high-end market for his new apparel store. He is opening in two months and would like to build awareness to teens.

You've done your research and came up with two core/saved audiences:

Audience #1

- Age below 20 years

- Interest: fashion and 3 specific high-end fashion brands

- Education: Master Degree Completion and College Completion

Audience #2

- Age below 20 years

- Interest: fashion and 2 specific high-end fashion brands

- Education: College Completion

However, when you go to the audience overlap tool, you realize that there is an overlap of 99% with both audiences.

What are some actions you can do to fix the audience overlap?

Select two options that apply.

Choose ALL answers that apply.

Options:

A.

Delete Audience #2 and run ads on Audience #1.

B.

Change Audience #1 interests to something different that still appeals to apparel.

C.

Merge both audiences and run the campaign only on one audience.

Questions 2

A client you are consulting for is a fashion shoe store. They buy branded shoes at a discount and sell them through their website for young professionals.

They have a batch of 100 high-heel red shoes (sizes 32-38) in their warehouse, based in Miami, that would like to sell quickly.

They've build a core audience with the following characteristics:

- Female

- Age range 25-45

- Geographic area United States and Canada

- Interest in fashion and high heels

- Interests in red color

What recommendations do you give them to improve their audience targeting?

Choose only ONE best answer.

Options:

A.

Increase age range to 20-60

B.

Include Mexico in countries being targeted

C.

Include interest in shoe sizes 32-28

D.

Take out the "red color" interest

E.

Take out "Canada" from geographic targetting

Questions 3

What tools can you use to determine if Facebook Pixel is detecting your event conversions?

(Select all that apply)

Choose ALL answers that apply.

Options:

A.

Facebook pixel helper

B.

Facebook Custom Audiences

C.

Business Manager' Pixel Data Source

D.

Facebook Analytics Tools