Salesforce-AI-Specialist Salesforce Certified AI Specialist Exam Questions and Answers

To add or update actions assigned to a copilot, an AI Specialist can manage this through several areas:

Copilot Actions Page: This is the central location where copilot actions are managed and configured.

Record Page for the Copilot Action: From the record page, individual copilot actions can be updated or modified.

Copilot Action Library Tab: This tab serves as a repository where predefined or custom actions for Copilot can be accessed and modified.

These areas provide flexibility in managing and updating the actions assigned to Copilot, ensuring that the AI assistant remains aligned with business requirements and processes.

The other options are incorrect:

Bmisses the Copilot Action Library, which is crucial for managing actions.

Cincludes the Copilot Detail page, which isn't the primary place for action management.

References:

Salesforce Documentation onManaging Copilot Actions

Salesforce AI Specialist Guide onCopilot Action Management

The correct answer isField Generationbecause this template type is designed to dynamically populate form fields with content generated by a large language model (LLM). In this scenario, leadership wants a dynamic form field that contains a summary or description generated by AI to aid customer interactions. Additionally, they want to keep a human in the loop, meaning the generated content will likely be reviewed or edited by a person before it's finalized, which aligns with theField Generationprompt template.

Field Generation: This prompt type allows you to generate content for specific fields in Salesforce, leveraging large language models to create dynamic and contextual information. It ensures that AI content is available within the record where needed, but it allows human oversight or review, supporting the "human-in-the-loop" strategy.

Sales Email: This prompt type is mainly used for generating email content for outreach or responses, which doesn't align directly with populating fields in a form.

Record Summary: While this option might seem close, it is typically used to summarize entire records for high-level insights rather than filling specific fields with dynamic content based on AI generation.

Salesforce AI Specialist References:

You can explore more about these prompt templates and AI capabilities through Salesforce documentation and official resources on Prompt Builder:https://help.salesforce.com/s/articleView?id=sf.prompt_builder_templates_overview.htm

To understand multiple real-world user utterances and ensure the correct action is selected before activating acustom copilot action, the recommended tool isCopilot Builder. This tool allows AI Specialists to design and test conversational actions in response to user inputs, helping ensure the copilot can accurately handle different user queries and phrases.Copilot Builderprovides the ability to test, refine, and improve actions based on real-world utterances.

Option Cis correct asCopilot Builderis designed for configuring and testing conversational actions.

Option A(Model Playground) is used for testing models, not user utterances.

Option B(Einstein Copilot) refers to the conversational interface but isn't the right tool for designing and testing actions.

References:

Salesforce Copilot Builder Overview:https://help.salesforce.com/s/articleView?id=sf.einstein_copilot_builder.htm

To provide the sales team with insights into product and competitor names mentioned during calls, Universal Containers should:

Enable Einstein Conversation Insights:Activates the feature that analyzes call recordings for valuable insights.

Enable Sales Recording:Allows calls to be recorded within Salesforce without needing an external recording provider.

Assign Permission Sets:Grants the necessary permissions to sales team members to access and utilize conversation insights.

Customize Insights:Configure the system to track mentions of up to50 productsand50 competitors, providing tailored insights relevant to the organization's needs.

OptionCaccurately reflects these steps. OptionAmentions defining recording managers but omits enabling sales recording within Salesforce. OptionBsuggests connecting a recording provider and limits customization to 25 products, which does not fully meet UC's requirements.

References:

Salesforce AI Specialist Documentation - Setting Up Einstein Conversation Insights:Provides instructions on enabling conversation insights and sales recording.

Salesforce Help - Customizing Conversation Insights:Details how to customize insights with up to 50 products and competitors.

Salesforce AI Specialist Exam Guide:Outlines best practices for implementing AI features like Einstein Conversation Insights in a sales context.

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Universal Containers needs to generate a sales proposal using data from multiple unrelated standard and custom objects within a prompt template. The most effective way to achieve this is by using aFlex template.

Flex templates in Salesforce allow AI specialists to create prompt templates that can accept inputs from multiple sources, including various standard and custom objects. This flexibility enables the direct use of data from unrelated objects without the need to create intermediary custom objects or complex flows.

References:

Salesforce AI Specialist Documentation - Flex Templates:Explains how Flex templates can be utilized to incorporate data from multiple sources, providing a flexible solution for complex data requirements in prompt templates.

To generate an email about products that closely match a customer’s expressed interests, an AI Specialist should recommend using acustom sales email templatethat isgrounded with interest and product information. This ensures that the email content is personalized based on the customer's preferences, increasing the relevance of the marketing message.

Using grounding ensures that the generative AI pulls the correct data related to customer interests and product matches, making the email more effective.

For more information, refer toSalesforce documentationon grounding AI-generated content and email personalization strategies.

The support team should useEinstein Reply Recommendationsto provide quick, relevant responses to customer inquiries that are grounded in the organization’s knowledge base. This feature leverages AI to recommend accurate and consistent replies based on historical interactions and the knowledge stored in the system, ensuring that responses are aligned with organizational standards.

Einstein Service Replies(Option A) is focused on generating replies but doesn't have the same emphasis on grounding responses in the knowledge base.

Einstein Knowledge Recommendations(Option C) suggests knowledge articles to agents, which is more about assisting the agent in finding relevant articles than providing automated or AI-generated responses to customers.

Salesforce AI Specialist References:For more information on Einstein Reply Recommendations:https://help.salesforce.com/s/articleView?id=sf.einstein_reply_recommendations_overview.htm

For a sales rep who may miss key details during long sales calls, the AI Specialist should recommend theCall Summaryfeature.Call SummaryusesEinstein Generative AIto automatically generate a concise summary of important points discussed during the call, helping the rep quickly review the key information they might have missed.

Call Exploreris designed for manually searching through call data but doesn't summarize.

Sales Summaryis focused more on summarizing overall sales activity, not call-specific content.

For more details, refer toSalesforce's Call Summary documentationon how AI-generated summaries can improve sales rep productivity.

For Northern Trail Outfitters (NTO) to configure theEinstein Trust Layer, theEinstein Generative AIfeature must be enabled. The Einstein Trust Layer is closely tied to generative AI capabilities, ensuring that AI-generated content complies with data privacy, security, and trust standards.

Option A(Turning on Einstein Copilot) is unrelated to the setup of the Einstein Trust Layer, which focuses more on generative AI interactions and data handling.

Option C(Turning on Prompt Builder) is used for configuring and building AI-driven prompts, but it does not enable the Einstein Trust Layer.

Salesforce AI Specialist References:For more details on the Einstein Trust Layer and setup steps:https://help.salesforce.com/s/articleView?id=sf.einstein_trust_layer_overview.htm

Einstein Copilotis designed to assist in generating personalized, AI-driven content based on customer data such as behavior, preferences, and purchase history. For the marketing team atUniversal Containers, this is the perfect solution to create dynamic and relevant email content. By leveragingEinstein Copilot, they can ensure that each customer receives tailored communications, improving engagement and conversion rates.

Option Ais correct asEinstein Copilothelps generate real-time, personalized content based on comprehensive data about the customer.

Option Brefers more to Einstein Analytics or Marketing Cloud Intelligence, andOption Cdeals with automation, which isn't the primary focus ofEinstein Copilot.

References:

Salesforce Einstein Copilot Overview:https://help.salesforce.com/s/articleView?id=einstein_copilot_overview.htm

The use case that necessitates the use ofPrompt Builderiscreating a draft of a support bulletin postfor new product patches.Prompt Builderallows the AI Specialist to create and refine prompts that generate specific, relevant outputs, such as drafting support communication based on product information and patch details.

Option B(agent performance score) would likely involve predictive modeling, not prompt generation.

Option C(estimating support ticket volume) would require data analysis and predictive tools, not prompt building.

For more details, refer toSalesforce’s Prompt Builder documentationfor generative AI content creation.

To begin validating that the correct fields are being masked inEinstein Trust Layer, the AI Specialist should request theEinstein Generative AI Audit Datafrom theSecurity sectionof the Salesforce Setup menu. This audit data allows the AI Specialist to see how data is being processed, including which fields are being masked, providing transparency and validation that the configuration is working as expected.

Option Bis correct because it allows for the retrieval of audit data that can be used to validate data masking.

Option A(Flow Debugger) andOption C(Einstein Feedback) do not relate to validating field masking in the context of theEinstein Trust Layer.

References:

Salesforce Einstein Trust Layer Documentation:https://help.salesforce.com/s/articleView?id=sf.einstein_trust_layer_audit.htm

WhenUniversal Containerscreates a new Sales Email prompt template using the"Save As"function, missing hyperparameters can result in different outputs. To ensure the new prompt produces comparable results to the standard Sales Email prompt, the AI Specialist shouldmanually add the necessary hyperparametersto the new template.

Hyperparameters likeTemperature,Frequency Penalty, andPresence Penaltydirectly affect how the AI generates responses. Ensuring that these are consistent with the standard template will result in similar outputs.

Option A (Model Playground)is not necessary here, as it focuses on fine-tuning models, not adjusting templates directly.

Option C (Reverting to the standard template)does not solve the issue of customizing the prompt template.

For more information, refer toPrompt Builder documentationon configuring hyperparameters in custom templates.

To implement a solution where users enter a sales order number and the system generates a summary, the AI Specialist should create ascreen flowto collect the sales order number and invoke the prompt template. The standard"Prompt Template" flow actioncan then be used to trigger the custom prompt, providing a summary of the sales order header and details.

Option B, creating a template-triggered prompt flow, is not necessary for this scenario because the requirement is to directly collect input through a screen flow.

Option C, using an autolaunched flow, would be inappropriate here because the solution requires user interaction (entering a sales order number), which is best suited to a screen flow.

Salesforce AI Specialist References:For further guidance on creating prompt templates with flows:https://help.salesforce.com/s/articleView?id=sf.prompt_template_flow_integration.htm

The sales team at a hotel resort wants to generate a guest summary about guests' interests and provide recommendations based on their activity preferences captured in each guest profile. They require the summary to be availableonly on the contact record page.

Solution:

UsePrompt Builderto create a prompt template that generates the desired summary and displays it on the contact record page.

Prompt Builder:

Purpose:Allows the creation of custom prompt templates that leverage AI to generate content based on Salesforce data.

Functionality:

Field Generation Templates:Can be used to populate fields on records with AI-generated summaries.

Customization:Enables the AI Specialist to design prompts that utilize data from the guest profiles to produce personalized summaries and recommendations.

Relevance to the Use Case:

The sales team wants the summary to be available on the contact record page, which aligns with the capabilities of Prompt Builder to generate and display content on specific record pages.

Implementation Steps:

Create a Field Generation Prompt Template:

Use Prompt Builder to create a new prompt template of typeField Generation.

Design the prompt to instruct the AI to generate a summary based on the guest's interests and activity preferences.

Include Relevant Data:

Use merge fields to include data from the guest profile in the prompt.

Ensure that the prompt accesses the necessary fields to generate accurate recommendations.

Configure the Contact Page Layout:

Add the field that will display the AI-generated summary to the contact record page layout.

Ensure that the field is only visible where appropriate, adhering to the requirement of availability only on the contact record page.

Why Not Einstein Copilot or Model Builder:

Option A (Einstein Copilot):

Purpose:Einstein Copilot is a conversational AI assistant designed to interact with users through natural language.

Mismatch with Requirements:

The team wants a static summary displayed on the contact record page, not an interactive conversational experience.

Option C (Model Builder):

Purpose:Model Builder is used to create custom AI models for predictions and classifications.

Inapplicability:

Building a custom model is unnecessary for generating text summaries based on existing data.

Model Builder does not directly provide functionality to generate and display summaries on record pages.

References:

Salesforce AI Specialist Documentation -Prompt Builder Overview:

Provides an introduction to Prompt Builder and its capabilities.

Salesforce Help -Creating Field Generation Prompt Templates:

Guides on creating prompt templates that generate content for fields on records.

Salesforce Trailhead -Customize AI Content with Prompt Builder:

Offers hands-on experience in building and customizing prompt templates.

Conclusion:

By utilizing Prompt Builder, the sales team can create a customized prompt template that generates personalized guest summaries and recommendations based on activity preferences. This solution meets the requirement of displaying the summary only on the contact record page, enhancing the team's ability to engage with guests effectively.

ForUniversal Containers (UC)to refine itsGenerative AIprompt design strategy and improve the accuracy of the generated summaries for the custom objectGuest, the best practice is to focus on craftingconcise, clear, and consistent prompt templates. This includes:

Effective grounding: Ensuring the prompt pulls data from the correct sources.

Contextual role-playing: Providing the AI with a clear understanding of its role in generating the summary.

Clear instructions: Giving unambiguous directions on what to include in the response.

Iterative feedback: Regularly testing and adjusting prompts based on user feedback.

Option Bis correct because it follows industry best practices for refining prompt design.

Option A(prompt test mode) is useful but less relevant for refining prompt design itself.

Option C(prompt review case with Salesforce) would be more appropriate for technical issues or complex prompt errors, not general design refinement.

References:

Salesforce Prompt Design Best Practices:https://help.salesforce.com/s/articleView?id=sf.prompt_design_best_practices.htm

To meetUniversal Containers'goal of improving efficiency and reducing agent handling time with AI-generated responses, the best approach is to enableService Replies,Service AI Grounding, andGrounding with Knowledge.

Service Repliesgenerates responses automatically.

Service AI Groundingensures that the AI is using relevant case data.

Grounding with Knowledgeensures that responses are backed by Salesforce Knowledge articles, allowing agents to identify whether a response is coming from theLLMorSalesforce Knowledge.

Option Cdoes not includeService Replies, which is necessary for generating AI responses.

Option Alacks theGrounding with Knowledge, which is essential for identifying response sources.

For more details, refer toSalesforce Service AI documentationon grounding and service replies.

In Einstein Copilot, the role of the Large Language Model (LLM) is to analyze user inputs and identify the best matching actions that need to be executed. It uses natural language understanding to break down the user’s request and determine the correct sequence of actions that should be performed.

By doing so, the LLM ensures that the tasks and actions executed are contextually relevant and are performed in the proper order. This process provides a seamless, AI-enhanced experience for users by matching their requests to predefined Salesforce actions or flows.

The other options are incorrect because:

A mentions finding similar requests, which is not the primary role of the LLM in this context.

C focuses on access and sorting by priority, which is handled more by security models and governance than by the LLM.

References:

Salesforce Einstein Documentation on Einstein Copilot Actions

Salesforce AI Documentation on Large Language Models

New customer support reps atUniversal Containerscan useEinstein Work Summariesto quickly understand the details of a case without reading through each case comment.Work Summariesleverage generative AI to provide a concise overview of ongoing cases, summarizing all relevant information in an easily digestible format.

Einstein Copilotcan assist with a variety of tasks but is not specifically designed for summarizing case details.

Einstein Sales Summariesare focused on summarizing sales-related activities, which is not applicable for support cases.

For more details, refer toSalesforce documentation on Einstein Work Summaries.

In this scenario, theEinstein Copilotcapability that best helps the agent is its ability toexecute tasks based on available actionsandanswer questionsusing data from Knowledge articles. Einstein Copilot can assist the service agent by providing relevant Knowledge articles on canceling and rebooking flights, ensuring that the agent has access to the correct steps and procedures directly within the workflow.

This feature leverages the agent’s existing context (the travel itinerary) and provides actionable insights or next steps from the relevant Knowledge articles to help the agent quickly resolve the customer’s needs.

The other options are incorrect:

Brefers to invoking a flow to create a Knowledge article, which is unrelated to the task of retrieving existing Knowledge articles.

Cfocuses on generating Knowledge articles, which is not the immediate need for this situation where the agent requires guidance on existing procedures.

References:

Salesforce Documentation onEinstein Copilot

Trailhead Module onEinstein for Service

The Einstein Trust Layer ensures that sensitive data is protected while generating useful and meaningful responses by masking sensitive data before it is sent to the Large Language Model (LLM) and then de-masking it during the response journey.

How It Works:

Data Masking in the Request Journey:

Sensitive Data Identification:Before sending the prompt to the LLM, the Einstein Trust Layer scans the input for sensitive data, such as personally identifiable information (PII), confidential business information, or any other data deemed sensitive.

Masking Sensitive Data:Identified sensitive data is replaced with placeholders or masks. This ensures that the LLM does not receive any raw sensitive information, thereby protecting it from potential exposure.

Processing by the LLM:

Masked Input:The LLM processes the masked prompt and generates a response based on the masked data.

No Exposure of Sensitive Data:Since the LLM never receives the actual sensitive data, there is no risk of it inadvertently including that data in its output.

De-masking in the Response Journey:

Re-insertion of Sensitive Data:After the LLM generates a response, the Einstein Trust Layer replaces the placeholders in the response with the original sensitive data.

Providing Meaningful Responses:This de-masking process ensures that the final response is both meaningful and complete, including the necessary sensitive information where appropriate.

Maintaining Data Security:At no point is the sensitive data exposed to the LLM or any unintended recipients, maintaining data security and compliance.

Why Option A is Correct:

De-masking During Response Journey:The de-masking process occurs after the LLM has generated its response, ensuring that sensitive data is only reintroduced into the output at the final stage, securely and appropriately.

Balancing Security and Utility:This approach allows the system to generate useful and meaningful responses that include necessary sensitive information without compromising data security.

Why Options B and C are Incorrect:

Option B (Masked data will be de-masked during request journey):

Incorrect Process:De-masking during the request journey would expose sensitive data before it reaches the LLM, defeating the purpose of masking and compromising data security.

Option C (Responses that do not meet the relevance threshold will be automatically rejected):

Irrelevant to Data Protection:While the Einstein Trust Layer does enforce relevance thresholds to filter out inappropriate or irrelevant responses, this mechanism does not directly relate to the protection of sensitive data. It addresses response quality rather than data security.

References:

Salesforce AI Specialist Documentation -Einstein Trust Layer Overview:

Explains how the Trust Layer masks sensitive data in prompts and re-inserts it after LLM processing to protect data privacy.

Salesforce Help -Data Masking and De-masking Process:

Details the masking of sensitive data before sending to the LLM and the de-masking process during the response journey.

Salesforce AI Specialist Exam Guide -Security and Compliance in AI:

Outlines the importance of data protection mechanisms like the Einstein Trust Layer in AI implementations.

Conclusion:

The Einstein Trust Layer ensures sensitive data is protected by masking it before sending any prompts to the LLM and then de-masking it during the response journey. This process allows Salesforce to generate useful and meaningful responses that include necessary sensitive information without exposing that data during the AI processing, thereby maintaining data security and compliance.

TheEinstein Trust Layeris designed to ensure transparency, compliance, and security for organizations leveraging Salesforce’s AI and generative AI capabilities. Specifically, for auditing, tracking, and viewing masked data, organizations can utilize:

Audit Trail in Data Cloud: Theaudit trailcaptures and stores all prompts submitted to large language models (LLMs), ensuring that sensitive or masked data interactions are logged. This allows organizations to monitor and audit all AI-generated outputs, ensuring that data handling complies with internal and regulatory guidelines. TheData Cloudprovides the infrastructure for managing and accessing this audit data.

Why not B?UsingPrompt Builderin Setup to send prompts to the LLM is for creating and managing prompts, not for auditing or tracking data. It does not interact directly with the audit trail functionality.

Why not C?Although the audit trail can be accessed in Setup, the user-generated prompts are primarily tracked in the Data Cloud for broader control, auditing, and analysis. Setup is not the primary tool for exporting or managing these audit logs.

More information on auditing AI interactions can be found in theSalesforce AI Trust Layerdocumentation, which outlines how organizations can manage and track generative AI interactions securely.

Prompt Builderis designed to help organizations create and configure reusable prompts for large language models (LLMs). By integratinggenerative AIresponses into workflows,Prompt Builderenables customization of AI prompts that interact with Salesforce data and automate complex processes. This tool is especially useful for creating tailored and consistent AI-generated content in various business contexts, including customer service and sales.

It is not a tool forApex programming(as in option A).

It is also not limited to real-time suggestions as mentioned in option C. Instead, it provides a flexible way for companies to manage and customize how AI-driven responses are generated and used in their workflows.

References:

Salesforce Prompt Builder Overview:https://help.salesforce.com/s/articleView?id=sf.prompt_builder.htm

To enableUniversal Containersservice agents to query the current fulfillment status of an order using natural language and leverage an existing auto-launched flow that queries Oracle ERP, the best solution is tocreate a custom copilot action that calls the flow. This action will allowEinstein Copilotto interact with the flow and retrieve the required order fulfillment information seamlessly. Custom copilot actions can be tailored to call various backend systems or flows in response to user requests.

Option Bis correct because it enables integration betweenEinstein Copilotand the flow that connects to Oracle ERP.

Option A(Flex prompt template) is more suited for static responses and not for invoking flows.

Option C(Integration Flow Standard Action) is not directly related to creating a specific copilot action for this use case.

References:

Salesforce Einstein Copilot Actions:https://help.salesforce.com/s/articleView?id=einstein_copilot_actions.htm