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Microsoft MB-220 Exam Syllabus

Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant

Last Update Nov 13, 2024
Total Questions : 246

What is Included in the Microsoft MB-220 Exam?

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Microsoft MB-220 Exam Overview :

Exam Name Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant
Exam Code MB-220
Expected no. of Questions in Actual Exam 60
Exam Registration Price $165
Official Information https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
See Expected Questions Microsoft MB-220 Expected Questions in Actual Exam
Take Self-Assessment Use Microsoft MB-220 Practice Test to Assess your preparation - Save Time and Reduce Chances of Failure

Microsoft MB-220 Exam Topics :

Section Weight Objectives
Configure marketing applications 20-25% Configure organization settings
  • configure administration settings including LinkedIn Lead Gen and quota limits
  • configure data sources for synchronization
  • create and manage templates
  • configure portal integration
  • configure landing page settings
  • configure domain authentication
  • configure data protection tools
  • configure social media
  • configure webinar providers
Configure marketing settings
  • configure matching strategies
  • configure marketing email settings
  • configure customer journey settings
  • configure opt-in settings
  • configure email deduplication settings
  • configure lead scoring settings
  • configure required options for publishing journeys
  • create and configure marketing calendars
  • manage assets and content settings
Manage insights
  • analyze contact insights
  • analyze lead insights
  • analyze segment insights
  • analyze customer journey insights
  • analyze email insights
  • analyze lead scoring model insights
  • analyzemarketing page insights
  • analyze marketing form insights
  • analyze website insights
  • analyze redirect URL insights
Manage segments and lists 10-15% Create and manage segments
  • determine segment type
  • create market segments
  • create segments using Natural Language Query
  • configure dynamic segments using Designer
  • combine segments using union, exclude, or intersect logic
  • create segments from external sources using customer insights
Create and manage subscription centers and lists
  • determine usage scenarios for subscription lists
  • create a subscription list
  • add a subscription list or lists to a form
  • create a segment based on a subscription list
Create and manage marketing forms and pages 10-15% Create marketing forms
  • determine which marketing form type to use
  • determine form requirements and limitations
  • create a marketing form using a template
  • create landing forms and pages
Create and manage marketing pages
  • create marketing pages
  • add content to marketing pages
  • add forms to content blocks
  • apply a style to marketing pages
  • integrate marketing pages with marketing emails
  • preview and validate marketing pages
  • publish marketing pages
  • monitor visitors to marketing pages
Manage leads, contacts, and accounts 5-10% Create and manage leads
  • create leads
  • synchronize leads from LinkedIn
Create and manage accounts and contacts
  • create and manage accounts
  • create and manage contacts
  • manage activities
Create and manage marketing emails 5-10% Create email messages
  • create an email message by using a template
  • define mandatory fields for email messages
  • add dynamic content to email messages
Manage email messages
  • define message requirements
  • preview messages by using the Basic and Inbox options
  • validate and publish messages
  • manage Subscription Center
Manage customer journeys 10-15% Create customer journeys
  • determine content types required for a customer journey
  • create a customer journey by using a template
  • implement actions
  • implement targets
  • implement flow control for customer journeys
Publish and manage customer journeys
  • configure required options for publishing journeys
  • check customer journeys for errors
  • publish a customer journey
Manage events and webinars 10-15% Create and configure events and webinars
  • create an event team
  • set up venues andsessions including internal and external tracks
  • set upspeakers
  • configure webinar options
  • configure event website
  • create and manage event forms
  • create stream events on Microsoft Teams
Manage events and webinars
  • create event invitations, banners, and social media posts
  • register and check in attendees
  • manage speakers, registration, waitlists, and attendees
  • manage sponsors, vendors, logistics, and accommodations
Configure Dynamics 365 Customer Voice 10-15% Create surveys
  • create a theme and upload images
  • add pages to a survey and personalize data
  • identify survey question types
  • add survey questions
  • determine respondent types
  • determine submission options
Preview, test, and publish surveys
  • add surveys to emails
  • add surveys to awebpage
  • add surveys to customer journeys
  • clone, import, and translate surveys
Manage survey responses
  • view a summary of survey results
  • analyze survey responses
  • implement conditional logic for survey actions

Updates in the Microsoft MB-220 Exam Syllabus:

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