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Marketing-Cloud-Personalization Marketing Cloud PersonalizationAccredited Professional Exam (SU24) Questions and Answers

Questions 4

What is a rule criteria that you can use in the segment creation process?

Options:

A.

Dimensions

B.

Social Mentions

C.

Email Click Throughs

D.

Actions

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Questions 5

What three things does a developer code in web template?

Options:

A.

Campaign qualification rules

B.

HTML and CSS for controlling appearance

C.

Client side instructions for rendering

D.

Set the control group percentage

E.

Defining what can be configured in a campaign

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Questions 6

How many days after the date of upload will files be deleted from the SFTP?

Options:

A.

180 days

B.

30 days

C.

60 days

D.

90 days

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Questions 7

How does interaction studio deliver technical value to marketers? [Check]

Options:

A.

By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C

B.

By listening to customer signals, understanding customer intent, and acting accordingly

C.

By providing a platform to manage, schedule, create and monitor content

D.

By providing a cloud-based application designed to help salespeople sell smarter and faster

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Questions 8

In which two locations in the pageType definition can a developer pass in attributes?

Options:

A.

Listeners

B.

cashdom

C.

Ismatch

D.

onActionEvent

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Questions 9

What are the two main functions of the Event API? (select 2)

Options:

A.

Capture user attributes and actions

B.

Process GDPR data or deletion requests

C.

Return campaign responses

D.

Bulk load external campaign data

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Questions 10

Which scenario is a valid interaction studio use case?

Options:

A.

Recommendations in email which are personalised at send time

B.

Behavioural targeting with 3rd party audience data

C.

Recommendations in email which are personalized at open time

D.

Machine learning driven insights within a customer database

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Questions 11

How does a marketer perform an A/B test in Web Campaigns?

Options:

A.

Create multiple events

B.

Create multiple web templates

C.

Create multiple web campaigns

D.

Create multiple experiences

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Questions 12

A brand’s website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?

Options:

A.

Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb) B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity

B.

Marketing cloud personalization constantly monitors identifying information, then uses

deterministic matching to determine if two same identity

C.

marketing cloud Personalization uses third party software to match anonymous and known identities

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Questions 13

What would a marketer include if they want to ensure they display recommendations from more than one category?

Options:

A.

Variation

B.

Exclusion

C.

Ingredient

D.

Booster

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Questions 14

How are anonymous visitors tracked?

Options:

A.

Interaction studio assigns a unique alphanumeric identifier using a first-party cookie

B.

Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie

C.

The customer must assign a unique alphanumeric identifier using a first-party cookie

D.

The browser assigns a 3rd party cookie

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Questions 15

Which two success metrics can a company achieve with Marketing Cloud Personalization on their web channel?

Options:

A.

Increase in organic search ranking

B.

Increase in conversion rate

C.

Increase in revenue

D.

Increase in first time visitors

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Questions 16

Which development language is used to code the sitemap?

Options:

A.

Python

B.

Javascript

C.

jQuery

D.

Ampscript

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Questions 17

What are two ways to populate the Marketing Cloud Personalization catalog?

Options:

A.

Email Pixel

B.

Third-party Integration

C.

ETL Feed

D.

Web SDK

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Questions 18

Which data feed integrates external system data into a user's profile leveraging identity attributes?

Options:

A.

Interaction Feed

B.

Catalog Feed

C.

User Feed

D.

Identity Feed

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Questions 19

What are the three primary areas of data stored in IS which represent a company's key business informative?

Options:

A.

User behaviour

B.

Employee performance

C.

Shadow catalog information

D.

Statstical tracking of KPI's

E.

Operational information

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Questions 20

What is the rule criteria that you can use in the segment creation process?

Options:

A.

Actions

B.

Social mentions

C.

Email click throughs

D.

Dimensions

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Questions 21

What are the three primary areas of data stored in Marketing Cloud Personalization which represent a company's key business information?

Options:

A.

Shadow catalog information

B.

User behaviors

C.

Statistical tracking of KPIs

D.

Employee performance

E.

Operational information

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Questions 22

How many times can a visitor accomplish a goal in interaction studio?

Options:

A.

It varies depending on the setup of the goal segment

B.

Each time a visitor leaves and rejoins the goal segment

C.

Only once for all time

D.

No more than twice or the goal completion will no longer be counted

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Questions 23

Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?

Options:

A.

Product ETL

B.

Transaction ETL

C.

Manual segment ETL

D.

External email campaign events ETL

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Questions 24

Which two successs metrics can a company achieve with IS their web channel?

Options:

A.

Increase in first time visitor

B.

Increase in conversion rate

C.

Increase in organic search ranking

D.

Increase in revenue

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Questions 25

Which ETL Feed is used to bring Campaign tracking data from Marketing Cloud messaging & Journeys or Pardot?

Options:

A.

External Email Campaign Events ETL

B.

Transaction ETL

C.

Product ETL

D.

Manual Segment ETL

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Questions 26

In the user interface, what is the visual representation of the data about a single visitor including preferences and affinities?

Options:

A.

Single view of customer

B.

Unified customer profile

C.

Unified view of customer

D.

Single Source of Truth

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Questions 27

What is the maximum number of user attributes you can setup per dataset?

Options:

A.

100

B.

50

C.

250

D.

500

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Questions 28

What is the unified customer profile?

Options:

A.

A view of each visitor, customer, and user based on their behaviour on your website, with

marketing emails or, with any integrated channel

B.

A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company

C.

A unified view of all customer activity across, websites, web applications, mobile store, call center

D.

A profile view for administrators to see activity across all of the customer touch points

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Questions 29

What attribute and value is passed in the event API request for returning server side

campaigns? [check]

Options:

A.

Source = Server

B.

Server Side messages = 1

C.

Server side are always returned

D.

Server side = true

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Questions 30

What are IS machine learning powered algorithms called?

Options:

A.

Machine Learning Tools

B.

Einstein Recipe

C.

Einstein Decisions

D.

Data Science Workbends

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Questions 31

What are three ways segments are used in marketing cloud personalization?

Options:

A.

Set goal and filtersb)

B.

Recommending products

C.

Targeting for campaigns

D.

Creating related lists within Salesforce CRM

E.

Analytics, trends and engagement

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Questions 32

A brand wants to do an ad-hoc export of new user-defined attributes, what option would they choose?

Options:

A.

The option to exclude anonymous fields on a segment export

B.

The option to include all custom fields on a segment export

C.

The option to include built-in fields on a segment export

D.

The option to send segment data to Marketing Cloud

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Questions 33

Which data feed integrates external system data into a user’s profile levargaing identity attributes?

Options:

A.

Identity feed

B.

Catalog Feed

C.

Interaction feed

D.

User Feed

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Accredited Professional Certification |

Exam Code: Marketing-Cloud-Personalization
Exam Name: Marketing Cloud PersonalizationAccredited Professional Exam (SU24)
Last Update: Dec 28, 2024
Questions: 111
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